retrun to topMind Wide Open (2004)

posted on Aug 08 2007

Mind Wide Open (2004) by Steven Johnson, Scribner.

"Given the opportunity to watch the inner workings of his own brain, Steven Johnson jumps at the chance. He reveals the results in Mind Wide Open, an engaging and personal account of his foray into edgy brain science."


retrun to topThe Tipping Point (2000)

posted on May 09 2007

The Tipping Point (2000) by Malcolm Gladwell, Back Bay Books.

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject."


retrun to topThe 48 Laws of Power (2000)

posted on Mar 22 2007

The 48 Laws of Power (2000) by Robert Greene, Pengiun.

To be taken with a considerable grain of salt, this book is a worthy update of and complements Machiavelli's almost 500-years old treatise of power and politics.


retrun to topEverything Bad Is Good For You (2005)

posted on Dec 16 2005

Everything Bad Is Good For You: How Today's Popular Culture Is Actually Making Us Smarter (2005) by Steven Johnson, Riverhead.

In his fourth book, Everything Bad Is Good for You, iconoclastic science writer Steven Johnson (who used himself as a test subject for the latest neurological technology in his last book, Mind Wide Open) takes on one of the most widely held preconceptions of the postmodern world--the belief that video games, television shows, and other forms of popular entertainment are detrimental to Americans' cognitive and moral development. Everything Good builds a case to the contrary that is engaging, thorough, and ultimately convincing.


retrun to topSix Degrees: The Science of a Connected Age (2003)

posted on Dec 16 2005

Six Degrees: The Science of a Connected Age (2003) by Duncan J. Watts, W. W. Norton.

Duncan J. Watts, one of the principal architects of network theory, sets out to explain the innovative research he and other scientists are spearheading to create a blueprint of our connected planet.


retrun to topFreakonomics (2005)

posted on Dec 16 2005

Freakonomics (2005) by Steven D. Levitt & Stephen J. Dubner, Morrow.

Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives - how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything.